Privacy Policy

Privacy Policy for Best UK Tours

Effective May 2024

Your privacy is important to us at Best UK Tours. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

By using our website or booking our services, you acknowledge that you have read and understood this Privacy Policy.

  1. Data Controller

Best UK Tours (“we,” “us,” or “our”) is the controller of the personal data you provide. For inquiries related to your personal data, contact us at:

  1. Personal Data We Collect

We may collect the following personal data:

  • Contact Information: Name, email address, phone number.
  • Booking Details: Tour preferences, number of participants, payment information.
  • Optional Information: Dietary requirements, mobility concerns, and other preferences you choose to share.
  • Technical Data: IP address, browser type, device type, and website usage.
  • Special Cases: Passport details may be collected for sailing tours where required.
  1. How We Use Your Data

We use your data to:

  • Process bookings and payments.
  • Customise and deliver your tours.
  • Communicate with you about bookings or inquiries.
  • Send promotional materials (with your consent).
  • Improve our website and services.
  1. Legal Basis for Processing

We process your data based on the following legal grounds:

  • Contractual Necessity: To fulfil your booking and provide our services.
  • Consent: For marketing communications (you can withdraw consent at any time).
  • Legal Obligation: To comply with tax, accounting, and other regulatory requirements.
  • Legitimate Interests: To enhance your experience and improve our services.
  1. Data Retention

We retain your data only as long as necessary to:

  • Provide our services.
  • Comply with legal obligations (e.g., retaining booking records for up to 7 years for tax purposes).
  • Resolve disputes and enforce agreements.

When data is no longer required, it is securely deleted or anonymised.

  1. Data Sharing

We only share your data with trusted third parties directly involved in your tour or necessary for our operations, including:

  • Payment Processors: For secure transaction handling.
  • Local Partners: Accommodation providers or attractions for tour-related services.
  • Website Analytics: To improve website functionality and performance.

All third parties are required to handle your data securely and in accordance with applicable laws.

  1. Cookies

Our website uses cookies to:

  • Enhance your browsing experience.
  • Track website usage for analytics.
  • Store your preferences.

You can manage your cookie preferences through your browser settings. Note that disabling cookies may limit website functionality.

  1. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data, subject to legal obligations.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests.
  • Withdraw Consent: Opt out of marketing communications at any time by contacting us or using the unsubscribe link in our emails.

To exercise your rights, contact us at havefun@bestuktours.com.

  1. Data Storage and Security

Your data is stored securely within the UK or the European Economic Area (EEA). We implement technical and organisational measures to prevent unauthorised access or data breaches.

  1. Photography and Media

Photographs or videos taken during tours may be used for promotional purposes. Client identities will not be disclosed without explicit consent.

  1. Links to Third-Party Websites

Our website may contain links to third-party sites. We are not responsible for their content or privacy practices, and we encourage you to review their privacy policies.

  1. Complaints or Concerns

If you have concerns about how your personal data is handled, please contact us at havefun@bestuktours.com. We take all complaints seriously and will work to resolve them promptly. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

  1. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website, and significant updates will be communicated to you. Continued use of our services implies acceptance of the updated policy.

  1. Contact Us

For questions or concerns about this Privacy Policy or your data rights, please contact us: